TELECOM market outlook: Let me
begin this way: A colleague of mine recently bought a smartphone. On a
limited budget, he was able to find an excellent phone with a sharp
5.5inch display, 32 GB storage, and an 8 MP camera, running the latest
version of Android for a little over $100. I spent a few minutes looking
at the device and marvelling at the fantastic value for money, and it
hit me – consumers have never had it better, but telecoms companies have
never been under more pressure.
Mobiledevice
Tolu-Akinluyi
Samsung – the world’s largest mobile device manufacturer recently
recorded a 37.6% drop in profits, due to competitive pressures. Even
with a global brand and large advertising revenues, it has become
extremely difficult for Samsung to compete with over 100 different
mobile device manufacturers all struggling for market share and
profitability and this is only part of the story.
How Android spurns competition: There
are four main smartphone software platforms – Apple iOS, Android,
Windows and Blackberry. According to Gartner, of these platforms,
Android owns over 83% market share, while iOS owns about 13% market
share. The Android platform is owned by Google, and is provided free
of charge to handset manufacturers to use on their devices.
This has made it relatively easy for manufacturers to enter the
market, as Google manages the platform and has created an attractive and
profitable ecosystem for application developers to deliver their
content to subscribers.
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